OLA Values
How We Do The WorkLearn more about the way we're building up Digital model created for today's Digital world.
how we do business matters
Left Brain is Important
We have always prided ourselves in viewing Small Business and Startup Marketing through an analytical lens. Through this thinking we're able to answer questions like, "where are the levers that we can uncover to achieve desired outcomes?" and "what does optimization look like?"
outcome-based from day 1
From the start of any potential engagement, we work together with you to figure out your goals. Then you leave it to us to create a strategy that supports those goals.
no agency bloat
If you've hired agencies before you've been on calls with 3, 4 or 5 (or more) people on them. We've been there too. This usually comes with a cost that is then passed along to the client. We aim to remain lean and believe that we can be both efficient and effective.
brand matters
Your Digital User Experience (DUX) is a reflection of you as a business owner and it is a part of your brand. It's what people remember about the way you conduct business. This is central to the work we do because we're not just launching hacks, we're building waves.
Right Brain is Important
While we understand the importance of a data-driven approach, we also believe that creativity is an unlock for breakthroughs. It is our opinion that the data side of marketing is finite, but the creative side is how businesses build brand equity.
local focus, local talent
OLA is based in California's Central Valley. When additional human capital is necessary, we hire as close to home as possible - no offshore teams, no VPNs. We strongly believe in a digital world where AI is more effective at helping us to create a lean and mean operation.
tactics ≠ strategy
No hacks here. We partner with businesses that are interested in digital strategies that contribute to your brand equity through delightful customer experiences - those that begin and are supported by the digital User Experience (UX).
Data ≠ Insights
As part of our ongoing relationship we measure our work through data and use insights to create feedback loops that inform our work. We work together with our client-partners to look beneath the surface to help you better understand where the levers are.
how we do it
UNDERSTAND & ANALYZE
This is split into two categories: (1) your unique data, (2) the market/competitors.
planNing
Understanding your business & target markets, we create a strategy with clear signposts to set the proper expectations.
real-world testing
We aim to move as quickly as possible to test out our ideas and hypothesis. One of our core principles is that data > decision making - we don't deliberate to death here.
scale
For when we figure out the combination of what, where and when things are working well. This is the biggest wave in the set!