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For the Next Generation of Wave Builders

Over the course of fifteen years I have grown Digital Brand equity for startups, solo entrepreneurs and larger, publicly-traded companies (see logos below).

Los Angeles taught me the magic of storytelling, then after moving to San Francisco I learned what a tech-enabled company looks like.
OLA is my attempt at merging the two.

 

The OLA Vision

For a long time, I thought my worth was in knowing the latest "hack" or tactic that no one else knew about, hence the advantage of a first (or early) mover. But over time those advantages eroded as competitors and VC-funded startups joined the party. 
That is the reason we are not only focused on tactics.
We understand that tactics do not operate in silos, that they are a part of your overall Customer Experience (CX) Strategy. We aim to not only help you spot waves in your market, but also create them as the ultimate outcome.

No Hacks

Digital First 

Data > Decision-Making

Years of Experience

Figures (> $100M Managed)

Successful Market Launches

Some of My previous Work

Data & User Acquisition

As a core member of the go-to-market team, relaunched the #1 web analytics platform globally to drive revenue and users across Web, and Mobile Apps.

SMB User Signups & Engagement

Managed large paid media budgets in North America targeting Small and Medium-sized Business (SMB) signups and in-app activity.

Locally-Targeted Consumer Campaigns

Managed a team of Senior Media Specialists, Analysts and Data Engineers to drive highly-targeted consumers in launch markets one by one.

Managed Marketing Services (MMS)

Early member of the MMS team managing the digital efforts for hundreds of Single-Family and Multi-Family clients across the United States. Partnered closely with mom-and-pop property management companies, RPM Franchisees and Real Estate Investment Trusts (REITs).

Paid Media Management

Directly managed media and analytics targeting home sellers in key markets across the US.

Multi-Channel Execution

Led teams and digital strategy in Enterprise, SMB, and Public Sector/SLED. Products marketed included: Learning Management, Recruiting, Talent Experience.

Go-to-Market Strategy in Biotechnology

Proof that modern digital strategy is universal, I was a part of the GTM team that introduced their colon cancer screening product to the market, targeting physicians across the US.  

If Making Waves Matters

currently Taking on new clients